Bistro 712 is the student-run, chef-facilitated restaurant at the Lakeshore Culinary Institute, the culinary arts program of Lakeshore Technical College. Both the Culinary Arts Associate Degree and the Culinary Arts Technical Diploma are offered. Students are engaged in a hands-on, immersion program in the culinary and hospitality fields through the operation of a unique bistro-style restaurant. Bistro 712 provides students with a meaningful educational experience that prepares them to develop the necessary skills to meet the time pressure, volume, and customer service demands of area employers.
Area Restaurants Supporting Our Education
Trattoria Stefano, an authentic Italian restaurant located in downtown Sheboygan, WI combining all natural and local ingredients with the finest Italian ingredients using classic, authentic recipes learned from travelling through Italy.
An inspired meal, a glass of wine, a lamp-lit, riverfront view, and good company were always at the heart of Lakeshore Culinary Institute. Its student-run and chef-facilitated restaurant was "Sheboygan's best kept secret, a gem in the neighborhood" according to patrons. To achieve meaningful experience and education for students in the practical aspects of operating a restaurant, the secret needed to be shared. This was the seed of collaborative, immersion learning at its best for Lakeshore Technical College marketing, graphic design, and IT Web and Software Development program students.
An intern from each program stepped forward to work with the others as a full service marketing firm for the culinary institute. The goal was to transform the identity of the restaurant in the public eye--to make the invisible, visible. Each student on the team built upon skills gained in the Integrated Web Concepts (IWC) course, in which students simulated a full-service marketing firm on shorter term projects for different clients.
The students decided that a restaurant name was critical. In the new age of marketing, the name needed to work across social media platforms and resonate with existing and future patrons. Culinary students attended a presentation by social media and marketing students to learn about the importance of names as part of the overall brand of a business. In the end, "Bistro 712" emerged as the clear choice of students for its versatility, elegance, functionality, and its nod to Chef Thomas Keller's poetic descriptions of bistros.
Thank you to the following students:
Dylan Fogeltanz, Marketing intern
Cheryl Quintana, Graphic Design intern
Lynn Coady, IT Web and Software Development intern
Lakeshore Culinary Institute students and faculty appreciate that these interns have embodied the essence of the people, place, and passion for food at Bistro 712 within the design of this website, our new menus, brochures and the promotional plan that they created. We thank their mentor instructors and our Marketing Director for their guidance as well.